Our Purpose

At Bulls i Toy, we’re not just a toy company; we’re curators of joy, architects of imagination, and champions of play. As an emerging force in the world of kids’ entertainment, Bulls i Toy is all about delivering trendy, affordably priced collectible toys that capture the hearts and fuel the dreams of young adventurers. We are on a perpetual quest to unearth the coolest trends and transform them into miniature marvels that kids can collect, cherish, and share. From quirky characters to mind-boggling puzzles, Bulls i Toy creations are not just toys; they’re expressions of the latest trends, ready to be embraced by the trendsetters of tomorrow.

We believe that every child should have the opportunity to experience the magic of play without breaking the bank. That’s why we’ve dedicated ourselves to crafting impulse-priced collectibles that pack a punch without compromising on quality. Bulls i Toy is more than a collection of toys: it’s a celebration of connection. With a keen focus on collectibility, our toys invite kids to build their own miniature worlds, swap treasures with friends, and embark on a journey of endless discoveries. Each Bulls i Toy is a catalyst for shared moments, building bonds that last a lifetime.

Our Story

In 2017, Tim Nolan was appointed as President of Bulls i Toy. Tim Nolan brought a wealth of experience and a fresh perspective to the company, steering it toward new heights. Under Tim Nolan’s leadership, Bulls i Toy continued to innovate and solidify its presence in the toy industry. The creation of proprietary brands, including Brainstem®, Squidgets®, Squish’Ums!® and Cutie Cuff® was an important transition for the company. These proprietary brands were designed to cater to specific preferences and trends within the toy industry.

Brainstem® appeals to those interested in educational and science-themed toys, Squidgets® targets the fidget world with squishy, engaging toys, Squish’Ums!® is all about squishy fun with collectible slow-rise foam characters, and Cutie Cuff® characters are fashionable, plush slap bands. This strategic move to develop in-house brands not only allowed the company to differentiate itself from competitors but also provided an opportunity for creative expression and brand identity. Overall, the company’s journey from its inception in to the development of proprietary brands in showcases its adaptability, strategic vision, and responsiveness to emerging trends in the toy market.

Our People

Our Brands and Partners